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Bright Future and Scope of Digital Marketing in India Before understanding the future of Digital Marketing in India. We will have to understand what digital marketing is. It is the way to promote and generate leads for your product online. So simply we can say that selling a product or services through the internet is called digital marketing, some traditional marketing concept also using in Digital marketing. In past history, Radio and television were the main tools to promote a product. These were the most widely used device across the world. Even today television is commonly used to advertise something. But after growing the use of the internet, the new era of promotion had begun and it was originally called internet marketing but now called Digital Marketing.   Why big organization using Digital Marketing? As per the internet usage, around 41% of the population using the internet, this was less 1% in the 90s. so we cle