Bright Future and Scope of Digital Marketing in India

Bright Future and Scope of Digital Marketing in India

Before understanding the future of Digital Marketing in India. We will have to understand what digital marketing is. It is the way to promote and generate leads for your product online. So simply we can say that selling a product or services through the internet is called digital marketing, some traditional marketing concept also using in Digital marketing.

In past history, Radio and television were the main tools to promote a product. These were the most widely used device across the world. Even today television is commonly used to advertise something. But after growing the use of the internet, the new era of promotion had begun and it was originally called internet marketing but now called Digital Marketing.

 

Why big organization using Digital Marketing?

As per the internet usage, around 41% of the population using the internet, this was less 1% in the 90s. so we clearly understand in the next few years,

more users will be connected to the internet which will create more opportunity in the future.

Mobile phone user is also increasing day by day, in the present scenario; the majority of the users are using smartphones with high speed of internet so that they can connect with their business anywhere and anytime.

To explore the more advantages of Digital Marketing, let's understand why digital marketing is more preferable than traditional advertising methods.

 

Focus on the targeted audience

In traditional marketing strategies, analyzing the audience is difficult that is in which area you are getting more engagement of your product, but onine advertisement through digital medium offer you to analyze the demographic details, so it becomes comfortable to analyze and focus on the specific location and audience.

 

For example: Using digital marketing tools which can reach to the audience by location, gender, age, and their interest etc. apart from this we have many advanced tools to properly understand the demographic needs.

 

Get High ROI by investing very low cost as compared to traditional marketing

Almost all small, medium and large organization depend on digital marketing strategies due to its low investment and high return. As we know this industry is growing rapidly, so the various opportunity will be opened some of them are listed below.

 

• ·         SEO analyst
• ·         Social media specialist
• ·         Google AdWords Specialist
• ·         Web analyst
• ·         ORM (online reputation management)
• ·         Digital marketing executive
• ·         Digital marketing strategist
• ·         SEO off page activities